Frequently, the professors of economy or the authors of texts think that it is enough with relating certain experiences, to mention certain historical data, to declare some truths to raise the interest of the possible listeners or readers. This attitude comes from a misunderstanding, very extended still among people with a vast academic experience. We think that the facts speak for if alone and they print an indelible stamp in all human being whose adhesion causes, anyone that they are their dispositions. This form of understanding the educational process, when it has been applied to the field of the economy she has left considerable defects. It leaves of the problem she has to do with the fact that we don't take into account with who we are sharing the teaching. These frequently isolated relationships among professors; thematic contents and students obey inattention partly on the material context of the education and, in strict sense, to an observation lack on the diverse auditory types that he/she can have the economy. The following considerations go guided to the clarification of these problems.