After reading and thinking seriously about the teachings in Tim Harford’s books, The Undercover Economist and the Logic of Life, they confirmed me that every behavior and act, not only in the market but also along life, have hidden interests and everybody is conscious about them. What do I mean by “conscious”? I mean that almost all our choices are rational. We can make mistakes once in a while, of course, but along our life we show a rational behavior.
