An Internationalization Model to Enter the Northern Triangle Market

Serie

• Documentos de Trabajo CIEF

Resumen

• An internationalization model is proposed for a Colombian company specialized in design and consulting engineering services related to the energy sector. The study of these services is relatively new in internationalization and competitiveness, therefore of great interest for research purposes. The model is created with the purpose of conquering the Northern Triangle market (Guatemala, Honduras, El Salvador). Different internationalization theories, such as the Eclectic Paradigm, the Uppsala Model and the Five Competitive Forces were considered. Different assessments were carried out based on qualitative and quantitative data through the case study method in which analyses were performed to generate and evaluate the main variables in the model. Outcomes assure that, HMV Ingenieros Ltda (a Colombian company) is prepared to start commercial presence in the Northern Triangle considering the Step-by-Step model as the way to reach the studied market. In addition, analysis of macroeconomic trends finds Guatemala as the best potential market.

autores

• García Rendón, Jhon Jairo
• Marín Cadavid, Carolina

fecha de publicación

• 2013-03

Área temática

• F14 - Comercio: estudios empíricos
• F23 - Empresas multinacionales; Actividad económica internacional
• R31 - Oferta y mercados de la vivienda

Enfoque geográfico

• Colombia  Country
• El Salvador  Country
• Guatemala  Country
• Honduras  Country
• South America  Continent
• central America 

Líneas de investigación

• Case Study
• Engineering Services
• Internationalization
• Northern Triangle Market

Issue

• 10635