This paper revisits the data set collected by (Toro, Alvis and Arellano 2005) in order to use it contrasting the results with some well-known models in transportation. Using different discrete choice models such as probit and conditional logit, the results show that the competitive advantage of other transportation modes over bus is their lower travel time and the time waiting. Additionally, it was found that a traveler facing equal times and costs would prefer bus rather than other alternatives.
