Theory Of Argumentation In Financial Markets

Publicado en

  • Journal of Advanced Studies in Finance

Resumen

  • This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting Specifically we investigated the scope of the phenomenon of persuasion in advertising It examines advertisements in publications notable economic movement in Colombia The financial communication is important to distinguish how to run the models of behavior based on beliefs of agents Consequently investors beliefs can also change systematically with changes in market prices This paper is the first part and its purpose is to prepare from the Theory of Argumentation TA an application to the financial sector in Colombia

fecha de publicación

  • 2010

Líneas de investigación

  • Advertising
  • Economy
  • Financial Markets
  • Information
  • Theory Argumentation

Página inicial

  • 18

Última página

  • 22

Volumen

  • 1

Issue

  • 1